Editing for Platforms & Video Marketing

Editing for YouTube is NOT the same as editing for TikTok. Editing for Instagram Reels is NOT the same as editing for LinkedIn. And editing for Facebook is NOT the same as for Twitter/X. Each platform has its algorithm, its audience, its “visual language”, its success metrics.

The harsh reality: you can have incredible content, shoot with professional cameras, invest hours editing… and die at 300 views because you didn’t edit thinking about how that specific platform’s algorithm works.

**Why your videos don’t blow up (and how to fix it):**

The first 1.5 seconds on Instagram Reels determine if the algorithm pushes you to “Explore” or buries you. If you don’t stop the scroll in that microscopic window, the rest of the video is irrelevant.

TikTok editing pace must be 40% faster than YouTube. What works on YouTube (long takes, slow development) DIES on TikTok where audiences are hypnotized by rapid-fire dopamine hits.

LinkedIn hooks must be informative and professional, not sensationalist clickbait. What works on TikTok (“YOU WON’T BELIEVE…”) makes you lose credibility on LinkedIn.

**What you’ll find in this section:**

→ **Instagram Reels the algorithm LOVES:** proven visual hooks, pattern interrupts every 3 seconds, perfect loops inviting re-watch, CTAs generating comments (the metric Instagram values most)

→ **TikTok that explodes organically:** identifying trending sounds before they die, capitalizing on trends while relevant, TikTok-specific editing patterns (dramatic zoom, beat-synced cuts, trending transitions)

→ **YouTube that retains and converts:** crucial first 8 seconds, optimized retention graphs, strategic B-roll use avoiding drop-offs, end screens generating binge-watching

→ **LinkedIn positioning authority:** square vs vertical format, mandatory captions (85% watch without audio), professional editing without being corporate-boring, optimal duration 30-90 seconds

→ **Facebook reaching mature audiences:** horizontal format still works, context in first 3 seconds, slower pacing than Instagram/TikTok

→ **YouTube Shorts vs. Instagram vs. TikTok:** the SUBTLE differences that matter, why the same video performs differently on each, how to adapt (not just re-publish)

→ **Smart repurposing strategies:** how one YouTube long-form becomes 10 content pieces for other platforms without losing effectiveness

**Key concepts you’ll master:**

– Average retention and why it’s THE metric determining organic reach
– Watch time vs. completion rate: which matters more on each platform
– Real engagement rate: likes are overrated, comments and shares are gold
– Velocity: first hours determine if your video explodes or dies
– Vertical vs. horizontal vs. square format: when to use each (not obvious)

We don’t edit “pretty”. We don’t edit “technically correct”. We edit STRATEGIC so the algorithm REWARDS your content with massive organic reach.

Because in 2026, the best video isn’t the best produced. It’s the best OPTIMIZED for the platform where it’s published.

From “300 views and frustration” to “predictable organic reach”: that’s the transformation this strategy achieves.