There’s no fixed “ideal” duration. The key is: “as long as necessary to communicate your message and provide value, and as short as possible to maintain retention.” If your video is valuable, a duration of 8-15 minutes (or more) can work very well. For the algorithm, what matters most is the percentage of completion and total watch time.

An animated logo (intro) should be very short (maximum 3-5 seconds) and appear AFTER your initial hook. The hook is what stops the viewer from leaving. If your intro is long and boring, people will leave before seeing your content.

Beyond the key points (hook, retention, visual text), make sure the audio is clear (YouTube transcribes it), that the video is as polished as possible (encourages engagement), and that the main message is clear and consistent with your title and description.

We recommend Final Cut Pro, Adobe Premiere Pro, and DaVinci Resolve for main editing. For motion graphics: After Effects. For audio: Audition or Logic Pro. The key isn’t the tool, but mastering strategic editing principles.

Vlogs: Focus on authenticity and connection. Slower pace than reels, but with scene changes and B-roll to avoid monotony. Jump cuts work well when used properly. Tutorials: Clarity and conciseness. Use animated infographics, zoom-ins, numbered steps on screen. Audio must be crystal clear.